Skip to main content

OFRA Blog — Beauty Trends

2018
08
August

ULTA Beauty Presents: Forever Fabulous Event

We love blush! Whether going for a matte blush or a shimmering blush to add on the extra wow factor this summer, OFRA has got a blush for you! Check out the Most Flattering Blushes for Different Skin Tones to find out which blush is your perfect match. Then head on over to Ulta’s website for their Forever Fabulous event going on today only to get 40% off all OFRA Cosmetics 4 gram Pressed Blush....
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...
2018
21
June

OFRA Team Summer Faves

Summer is officially here and what better way to kick it off than with the OFRA Teams Summer Favorite picks? Skincare should be your top priority but when it comes to makeup that lasts or is perfect for the season, these are the ones we recommend:   Carine: “Our Black HD Mascara does not flake or smudge even during the hot summer Florida heat and keeps your lashes lifted all day :) And the plus side...
2018
12
June

Bloggers Prefer: Hand-Picked Items Loved by Makeup & Beauty Influencers

    A little section that flies under the radar on our site is the ‘Bloggers Prefer’ section, located right next to the Blog tab. Under this section, you’ll find items your favorite bloggers are loving and trying by OFRA. Hear the influencers on your watchlist talk about what’s new, see them create beautiful looks using our products and give their honest opinions and reviews. Each week this section is changed out to the most...
2018
30
May

Recreating Face Charts with the OFRA Team

Just one of the many other national holidays we’re loving- it’s National Creativity Day, and what better way to express ourselves creatively than with makeup! The OFRA Team took on a challenge of recreating face charts by the IG famous @milk1422 , known for creating beautiful and intricate face charts with makeup from the softest glam to the most colorful and bold looks. Check him out for yourself, maybe you’ll find some inspo like we...
2018
25
April

What's Better Than Big? MINI.

  What’s better than big? MINI. We are loving our brand new mini highlighters that are perfect to toss in your purse or makeup bag and can be taken with you on the go. But did you know they also come as godets? I’m sure you’re thinking, “what is a “godet”? A godet is a refillable pan of makeup without the compact. Godets are perfect for our professional palettes that all have a magnetic system...
2018
13
April

Gabby & Melanie Switch Makeup Routines!

  Today on Facebook Live, team members Gabby and Melanie are up for a new challenge. With completely different makeup styles, these two decided to switch their everyday makeup looks following each other's tips and tricks along the way to try out new techniques and products neither have used before.   Here are Gabby and Melanie rocking their everyday look:     Gabby typically goes for a more natural look with bold feathery brows, glowing...
2018
06
April

Wedding Season Essentials + Tips!

Spring is in the air, and so is the love. Tis the season for festivals, but even more so- weddings. Now there are a lot of factors that go into wedding planning and with tools like planner apps and Pinterest where you can create boards for just about anything and search millions of ideas, it’s no wonder 68% of millennial women are using it to help them this wedding season. (This beautiful bride is wearing...
2018
03
April

Spring Trends: Part One

Spring is here and we are loving all the trends fresh off the runway from New York, Milan and London Fashion Week. From makeup to hair, and of course, the accessories to support the whole collection of each designer showcased, we are all here for whats trending these warmer seasons. With so much to love we had to turn this into two segments, so here are just a few trends with more to soon come!  The American...
2018
21
March

Meet Carey Hinrichs

On March 21st at 7-8 pm, we will be back on Amy Morrison’s Beauty Report live on the Home Shopping Network, with a very special guest. Meet Carey Hinrichs, our very own OFRA Cosmetics spokeswoman! Who is Carey Hinrichs? Carey is a makeup artist and cosmetologist from St. Petersburg, Florida, with 13 years in the industry under her belt. She is certified by over 7 makeup and skincare brands and has worked as a regional...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
26
January

New Launch Alert: Me, Myself, & I Collection

The secret is out! We’ve been hinting throughout the last few weeks the launch of our Valentine's day collection officially named the “Me, Myself, & I” Collection. Valentine's day is all about the love, and who better to love you, than you?! Indulge in some new treats and some of our most loved items.     Within this collection will include one Long Lasting Liquid Lipset with already existing shades Santa Ana and Mina and...
2018
25
January

The Perfect Pout All Year Round

  Winter is one of the most beautiful times of the year, but dry and chapped lips? Not so much. OFRA’s Long Lasting Liquid Lipsticks have a creamy, soft texture that does not feather and contain antioxidants and vitamin E for ultimate moisture. A mixture of OFRA’s exclusive oils and waxes help create their uniquely soft and non-drying formula which make it the ideal liquid lipstick to use especially during these colder months that dry...
2018
18
January

Taking on the New Year

  Every year we get sucked into the craze of the holidays and then decide we can make up for everything once the new year arrives. “A fresh start,” we tell ourselves, “this is my time!” and it very well can be if you push yourself to accomplish whatever goals and resolutions you set up for yourself. Some people go full throttle, wake up 5am, hit the gym for a work out, make their morning...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...