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OFRA Blog — beyond the product

2018
01
October

7 Fall Essentials Recommended by Ofra

Last Friday, Ofra herself got pampered on Facebook Live while co-worker Daniela did her makeup with some of her current favorite products. Fall is all about the deeper colors we dream about using in the summertime, including rich berry, and earthy tones. We'll take this as an excuse to break into the bold and glam looks to match the season and the holiday season trailing right behind it. You can watch the Facebook Live here...
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...
2018
03
April

Spring Trends: Part One

Spring is here and we are loving all the trends fresh off the runway from New York, Milan and London Fashion Week. From makeup to hair, and of course, the accessories to support the whole collection of each designer showcased, we are all here for whats trending these warmer seasons. With so much to love we had to turn this into two segments, so here are just a few trends with more to soon come!  The American...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...
2018
09
January

New Year, New Skin!

  The all-new OFRA skin care has just launched today, and we are excited to announce the new additions to the skin care fam. Our three new products include the Energizing Elixir, which is a prepping solution that recharges the skin, the Perfecting Elixir, which acts as a toner and micellar water, and the Cool as a Cucumber moisturizing and mattifying all-in-one primer. Each of which will be essential for maintaining hydrated skin through the...
2018
08
January

What's New at OFRA

  What better way to bring in the new year than with new skincare from OFRA? You may have seen us sneak peeking these items on snapchat and Instagram asking what your thoughts were so we're here to spill the tea! It’s only fitting that we bring you the news on National Winter Skin Relief Day. As temps drop, skin care routines become even more personalized as many of us range from normal, to dry, to...
2018
03
January

OFRA's Top 10 of 2017

  2017 was one for the books. There have been many noteworthy trends and as we look back at the year with amazing collaborations and launches it's no wonder the OFRA Highlighters and liquid lippies were the top contenders in our year of best sellers.  With OFRA’s unique formula for both highlighters and liquid lipsticks, they have quickly become fan favorites and beauty influencers go-to’s to complete any makeup look. It was truly a year for...
2017
28
December

The Best and Worst Trends of 2017

    This year came in fierce and has almost blown right past us. What a year! Am I right? From some of the most loved trends to some of the worst we have seen, (nostril hair extensions? Yuck!). We’re giving you a roundup of some of our faves from over the year and just to balance it out, some of our unloved ones too. Worst of 2017: Unicorn Everything- enough with the unicorn looks!...
2017
27
December

From Day to Night: New Years Eve Ready Makeup

New Years is quickly approaching and we’ve taken a dive into the OFRA makeup arsenal to come up with a quick way to transform your day to day makeup look into a New Years Eve ready look. Whether heading out straight from the office or simply working with what you got, you can easily transform your everyday makeup look into a glam, holiday party night look with a few OFRA products you may already have....
2017
12
December

Signature Palette in Exquisite Eyes is Back and Here to Stay!

  Today we brought back our Signature Palette- Exquisite Eyes previously available only for a limited time in our Sleigh the Holiday Gift Bag. This five-piece shadow set contains shimmers and mattes to take your eye look from day to night seamlessly. As winter is on the rise, go from soft and glowy looks, to deep and alluring making the eyes the center of attention.    Shades included from left to right:  •Peach - glowy warm nude shimmer...
2017
08
December

Zodiac Holiday Gift Guide

Gift giving is not always the easiest and we’d hate to get a gift for someone we thought they’d like and turns out they end up returning it or exchanging for something else. We want it to be thoughtful and may be of some significance for that person. Have they been complimenting your lipstick every time you wear it? Maybe they’ve been raving about a new trend they want to try. Things like this can...
2017
01
December

Ofra's Top Holiday Picks This Season

  Recently we’ve taken a look at some of our teams favorite holiday picks, and we’re here today to give you some more gift inspiration from Ofra herself. If you missed out on the OFRA #snapchat yesterday, not to worry, this is the full rundown of her choices. Ofra’s top holiday picks: As a first step to treat the skin Ofra recommends the Peptide Hydrating Mask to keep your skin nice and hydrated for even...
2017
30
November

How to Convert Any Eye Look to Fit Your Eye Shape

Hooded, rounded, mono-lid, almond: these are just a few of the many different eye shapes that exist. It’s crazy to think that there are so many different eye shapes, but these differences make makeup even more exciting and dynamic because it allows us all to customize looks in order to make them our own. With that in mind, have you ever watched a tutorial, followed it step-by-step, and have it come out looking a little...
2017
17
November

Do’s and Don’ts of Daily Skin Care Routines

  Now that we’ve transitioned from summer and soon into winter, it’s time to change up our skincare routine a bit. It’s about that time to rotate your moisturizer, toner and even cleanser as the seasons do too and while some may be oily year round others get drier skin as the temperature drops even breakouts and skin rashes! Like any other day, our personal hygiene routines are quite repetitive and usually don’t change much...