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OFRA Blog — beyond the product

2019
16
October

Elevate Your Routine: How To Use Serums

Hey Beauties! Fall is here which means humidity is down and cold fronts are on their way, yay! Most of us are probably starting to shift our skincare routines to fit this amazing weather, but if you have not started, no worries, I'm here to show you the serums you could add to your routine to make sure to never let the weather dim your glow. Why Serums?  I owned a couple of serums (their...
2019
27
September

New at OFRA: After Makeup Cleansing Balm

Hey, Beauties! Looking for a makeup remover that will clear away EVERYTHING and not irritate your eyes? Well, we’re here to save the day and your skin with our brand new After Makeup Cleansing Balm ($15) available starting today, September 23rd (yay, first day of fall!)     Makeup On In The A.M, Makeup Off In The P.M This all-new cleanser dissolves makeup and leaves behind skin-loving ingredients. We know how much we can love our...
2019
13
September

Find Your OFRA Foundation Match

Hey Beauties! We know finding the right match for a foundation could be a nightmare, so we’re here to save you some time and headaches and provide some help. We’ve compiled a list of all 21 shades of our Absolute Cover Foundations and listed a side by side match for the popular drugstore brand, the Maybelline Fit Me Matte and Poreless. If you’ve never used this drugstore foundation, follow these steps to get to the...
2019
22
July

DAZZLING DIAMONDS CHALLENGE

This week we decided to have some fun here at OFRA, and what better way to do so than with a makeup challenge!? I asked four of my lovely and talented coworkers to join the challenge by using the Dazzling Diamonds Pro Palette to create an eyeshadow look using only one row out of the four in the palette to complete it.  Shop the Pro Palette: Dazzling Diamonds Our Dazzling Diamonds Pro Palette was the...
2019
27
June

OFRA'S 1 YEAR REBRAND ANNIVERSARY

One year ago, OFRA Cosmetics got the ultimate glow up while simultaneously entering more than 500 Ulta retail stores across the nation! As we celebrate one year since the rebrand, it’s the perfect time to reminisce on the history of how OFRA Cosmetics came to be. Pictured: Ofra and David Gaito Ofra Gaito is a therapist and makeup artist who entered the beauty industry in 1979. By 1994, Ofra and David Gaito created their own...
2019
04
January

OFRAXFrancesca Tolot

  Who is Francesca Tolot? She’s only one of the most sought out professional makeup artists in Hollywood! You may even call her a Master Makeup Artist. Francesca’s work has been seen all over TV and in print for decades. She is known for creating electrifying looks for performers such as Beyonce, Cher, Madonna and models such as Cindy Crawford, Kate Moss and Tyra Banks - and this is just scratching the surface of her...
2018
28
December

Staff Picks for 2018 - Ofracosmetics

As we say goodbye to the last year, our staff reminisce on our favorite posts and pics of 2018! A lot has changed in one year, from completely revamping our brand in our massive “Glow Up” to reaching over 1 Million followers on Instagram. We are so proud of the changes and experiences 2018 has given us, and we want to share our favorite posts with you. Mariel’s favorite picture from June is the rebrand...
2018
13
December

Holiday Look Essentials

Ah yes, the holidays. It finally feels like somewhat of a winter here in South Florida now that it’s dropped below 70 degrees and I think we’re officially ready for all the gatherings, food and gift giving one could do during this season.  While our social team exchanges secret Santa gifts, we also got ready for our holiday office party! I asked the girls what their holiday look essentials were and some other fun questions...
2018
01
October

7 Fall Essentials Recommended by Ofra

Last Friday, Ofra herself got pampered on Facebook Live while co-worker Daniela did her makeup with some of her current favorite products. Fall is all about the deeper colors we dream about using in the summertime, including rich berry, and earthy tones. We'll take this as an excuse to break into the bold and glam looks to match the season and the holiday season trailing right behind it. You can watch the Facebook Live here...
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...
2018
03
April

Spring Trends: Part One

Spring is here and we are loving all the trends fresh off the runway from New York, Milan and London Fashion Week. From makeup to hair, and of course, the accessories to support the whole collection of each designer showcased, we are all here for whats trending these warmer seasons. With so much to love we had to turn this into two segments, so here are just a few trends with more to soon come!  The American...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...
2018
09
January

New Year, New Skin!

  The all-new OFRA skin care has just launched today, and we are excited to announce the new additions to the skin care fam. Our three new products include the Energizing Elixir, which is a prepping solution that recharges the skin, the Perfecting Elixir, which acts as a toner and micellar water, and the Cool as a Cucumber moisturizing and mattifying all-in-one primer. Each of which will be essential for maintaining hydrated skin through the...
2018
08
January

What's New at OFRA

  What better way to bring in the new year than with new skincare from OFRA? You may have seen us sneak peeking these items on snapchat and Instagram asking what your thoughts were so we're here to spill the tea! It’s only fitting that we bring you the news on National Winter Skin Relief Day. As temps drop, skin care routines become even more personalized as many of us range from normal, to dry, to...