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OFRA Blog — Collaboration

2019
10
January

BEST IN BEAUTY

This past year was all about that glow. It’s no wonder that our top ten best selling products of the year include all highlighters! With a range that includes a highlighting shade for everyone and the versatility to combine and mix shades, OFRA highlighters have become a cult favorite over the years. Last year Rodeo Drive was our top seller and it has now dropped to fourth place with Everglow as our number one highlight!...
2018
03
April

Spring Trends: Part One

Spring is here and we are loving all the trends fresh off the runway from New York, Milan and London Fashion Week. From makeup to hair, and of course, the accessories to support the whole collection of each designer showcased, we are all here for whats trending these warmer seasons. With so much to love we had to turn this into two segments, so here are just a few trends with more to soon come!  The American...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...
2018
03
January

OFRA's Top 10 of 2017

  2017 was one for the books. There have been many noteworthy trends and as we look back at the year with amazing collaborations and launches it's no wonder the OFRA Highlighters and liquid lippies were the top contenders in our year of best sellers.  With OFRA’s unique formula for both highlighters and liquid lipsticks, they have quickly become fan favorites and beauty influencers go-to’s to complete any makeup look. It was truly a year for...
2017
28
December

The Best and Worst Trends of 2017

    This year came in fierce and has almost blown right past us. What a year! Am I right? From some of the most loved trends to some of the worst we have seen, (nostril hair extensions? Yuck!). We’re giving you a roundup of some of our faves from over the year and just to balance it out, some of our unloved ones too. Worst of 2017: Unicorn Everything- enough with the unicorn looks!...
2017
08
December

Zodiac Holiday Gift Guide

Gift giving is not always the easiest and we’d hate to get a gift for someone we thought they’d like and turns out they end up returning it or exchanging for something else. We want it to be thoughtful and may be of some significance for that person. Have they been complimenting your lipstick every time you wear it? Maybe they’ve been raving about a new trend they want to try. Things like this can...
2017
06
December

Holiday Makeup Looks

The holidays are nearing quickly and we all want to look flawless from the parties to the family dinners, to the last minute gift shopping trips. So, we have picked a few easy holiday looks that you can achieve using OFRA products that will get you through this season and some beauty influencers who have nailed it.   A classic you can never go wrong with. You’ll be sure to turn heads at any holiday...
2017
24
October

OFRA Team Lip Art Challenge

    This past Friday Mariel & Melanie, with assistance from Kate behind the camera, did a Facebook Live stream doing a lip art challenge inspired by Halloween, followed by an awesome giveaway. Both have an art background and while thinking this would be a piece of cake, it quickly became a challenge, but fun to say the least. With so many cool looks that you could achieve with just OFRA products alone, Kate and Gabby joined...
2017
30
September

NOW BACK IN STOCK

It’s soft. It’s smooth. It’s buildable. It’s super pigmented. It's long-lasting. And it's back.   Glow Baby, Glow! Is back for round two and available starting today at 1 pm EST. The three highlighters will be available for $35 each and the long lasting liquid lipstick at $20.   The launch of OFRAxNIKKIETUTORIALS Glow Baby, Glow! collection came and flew by in an instant. Here at OFRA, we’ve been working extra hard to bring back this...
2017
20
September

Side by Side Comparisons

  It’s finally here! The Glow Baby, Glow! OFRAXNIKKIETUTORIALS collection is live, and has been flying off the shelves! Glazed Donut was the first to sell out with the other highlighters following closely behind. Currently still in stock (and probably not for long) is the Dutchess Long Lasting Liquid Lipstick. The original collection featured a trio created by Nikkie herself which featured her perfect pink nude, a vampy metallic brown shade, and a bright shape-shifting...
2017
07
September

Get Ready to Glow Baby, Glow!

  Your wish. Our command. As requested, NikkieTutorials’s Everglow highlighter is back and available in individual single shades in our new magnetic compacts! Now you can relive the magic from the first edition of the OFRAxNikkieTutorials collab with brand new items. After listening to our customers and Nikkie’s fans, we’ve tweaked the deepest shade in the Everglow highlighter to have a more natural undertone that perfectly compliments deep skin tones, and added a universally flattering...
2017
21
July

How To Enhance Your Favorite Feature With The OFRA Social Media Team

  With the rise of selfies, Instagram and Snapchat, we are constantly reminded that society wants us to look a certain way. Here at OFRA, we embrace what makes us unique and showcase these features! I headed to our Social Media Department to ask the ladies there what they love most about themselves and how they show it off! They've chosen two favorite features and talk about how they enhance them using OFRA. Gabby “To...
2017
12
July

Get That Look: Jennifer Lopez

    JLo always has the best red-carpet makeup looks.  This particular one from the 2017 Grammys is a little different from her usual bronzey look, but is the perfect example of how to seamlessly and sophisticatedly incorporate color into your eye looks.  Although the look is smokey, the highlight, lip, and eye colors make it fresh and perfect for summer.  Who knew purple and peach would go so well together?  This look makes for a...
2017
07
July

Highlighters

    A Complete, In-Depth Look at the OFRA Highlighter Collection with Swatches   Our Highlighters are some of our best-selling products, and unsurprisingly so. With a variety of shades to choose from and a smooth, creamy formula created by our special Liquid to Baked Technology and highest grade pearls, there’s a perfectly blinding highlight for everyone. Highlighter shades tend to run in the same tones (peachy, icy, pink, bronzey), so it can be difficult...