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OFRA Blog — Collection

2018
30
October

6 Step Halloween Witch Makeup Look

Halloween is one of the best times to get creative and try new things with makeup, but also to get creative with your costume ideas too! For my makeup tutorial (seen on IG last week) I was inspired by LA-based art, clothing & accessories brand @Valfre whose IG feed features illustrations of Witches, Skeletons, Cats and much more! The illustrations are so cute that I had to try one out as a look for Halloween,...
2018
09
October

NEW PRODUCT ALERT: Winter Heatwave Collection

The holidays are near and OFRA is launching the first half of our Winter Heatwave Holiday Collection TODAY! Yes, that's right, this is only the beginning so stay tuned for even more sneak peaks and products to come. We think you’re going to love it! Start slaying the holiday season early with our Toasted Cashmere and Spiced Velvet Midi Palettes. These midi palettes are perfect for travel wherever the holiday season takes you. Whether it’s...
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...
2018
21
June

OFRA Team Summer Faves

Summer is officially here and what better way to kick it off than with the OFRA Teams Summer Favorite picks? Skincare should be your top priority but when it comes to makeup that lasts or is perfect for the season, these are the ones we recommend:   Carine: “Our Black HD Mascara does not flake or smudge even during the hot summer Florida heat and keeps your lashes lifted all day :) And the plus side...
2018
03
April

Spring Trends: Part One

Spring is here and we are loving all the trends fresh off the runway from New York, Milan and London Fashion Week. From makeup to hair, and of course, the accessories to support the whole collection of each designer showcased, we are all here for whats trending these warmer seasons. With so much to love we had to turn this into two segments, so here are just a few trends with more to soon come!  The American...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
31
January

Into the Collection: Me, Myself, & I

Me, Myself, & I  Valentines Day Collection features some of our best-sellers and most loved items. If there were any time to treat yourself, it would be now! Show yourself a little extra TLC with this collection of goodies made up of our new Feelin’ Myself Highlighter Palette, full-sized highlighter compact in the newest shade Pillow Talk, our Long Lasting Liquid Lipset featuring our newest shade Unzipped, and the ultimate pampering necessity- our Pink Edition...
2018
26
January

New Launch Alert: Me, Myself, & I Collection

The secret is out! We’ve been hinting throughout the last few weeks the launch of our Valentine's day collection officially named the “Me, Myself, & I” Collection. Valentine's day is all about the love, and who better to love you, than you?! Indulge in some new treats and some of our most loved items.     Within this collection will include one Long Lasting Liquid Lipset with already existing shades Santa Ana and Mina and...
2018
18
January

Taking on the New Year

  Every year we get sucked into the craze of the holidays and then decide we can make up for everything once the new year arrives. “A fresh start,” we tell ourselves, “this is my time!” and it very well can be if you push yourself to accomplish whatever goals and resolutions you set up for yourself. Some people go full throttle, wake up 5am, hit the gym for a work out, make their morning...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...
2018
09
January

New Year, New Skin!

  The all-new OFRA skin care has just launched today, and we are excited to announce the new additions to the skin care fam. Our three new products include the Energizing Elixir, which is a prepping solution that recharges the skin, the Perfecting Elixir, which acts as a toner and micellar water, and the Cool as a Cucumber moisturizing and mattifying all-in-one primer. Each of which will be essential for maintaining hydrated skin through the...
2018
08
January

What's New at OFRA

  What better way to bring in the new year than with new skincare from OFRA? You may have seen us sneak peeking these items on snapchat and Instagram asking what your thoughts were so we're here to spill the tea! It’s only fitting that we bring you the news on National Winter Skin Relief Day. As temps drop, skin care routines become even more personalized as many of us range from normal, to dry, to...
2018
03
January

OFRA's Top 10 of 2017

  2017 was one for the books. There have been many noteworthy trends and as we look back at the year with amazing collaborations and launches it's no wonder the OFRA Highlighters and liquid lippies were the top contenders in our year of best sellers.  With OFRA’s unique formula for both highlighters and liquid lipsticks, they have quickly become fan favorites and beauty influencers go-to’s to complete any makeup look. It was truly a year for...
2017
28
December

The Best and Worst Trends of 2017

    This year came in fierce and has almost blown right past us. What a year! Am I right? From some of the most loved trends to some of the worst we have seen, (nostril hair extensions? Yuck!). We’re giving you a roundup of some of our faves from over the year and just to balance it out, some of our unloved ones too. Worst of 2017: Unicorn Everything- enough with the unicorn looks!...
2017
27
December

From Day to Night: New Years Eve Ready Makeup

New Years is quickly approaching and we’ve taken a dive into the OFRA makeup arsenal to come up with a quick way to transform your day to day makeup look into a New Years Eve ready look. Whether heading out straight from the office or simply working with what you got, you can easily transform your everyday makeup look into a glam, holiday party night look with a few OFRA products you may already have....