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OFRA Blog — Everglow

2019
10
January

BEST IN BEAUTY

This past year was all about that glow. It’s no wonder that our top ten best selling products of the year include all highlighters! With a range that includes a highlighting shade for everyone and the versatility to combine and mix shades, OFRA highlighters have become a cult favorite over the years. Last year Rodeo Drive was our top seller and it has now dropped to fourth place with Everglow as our number one highlight!...
2018
06
April

Wedding Season Essentials + Tips!

Spring is in the air, and so is the love. Tis the season for festivals, but even more so- weddings. Now there are a lot of factors that go into wedding planning and with tools like planner apps and Pinterest where you can create boards for just about anything and search millions of ideas, it’s no wonder 68% of millennial women are using it to help them this wedding season. (This beautiful bride is wearing...
2018
16
January

Contouring Essentials

  Contouring is one of those trends we were on the fence about as we came to a close of 2017 looking back on a year of some of the best and worst trends we've seen. Extreme contouring (including chest, neck and other body parts) was not a favorite, however, a well applied subtle contour to the face can really make a difference in your appearance and enhance your features so we’re still here for it!...
2018
03
January

OFRA's Top 10 of 2017

  2017 was one for the books. There have been many noteworthy trends and as we look back at the year with amazing collaborations and launches it's no wonder the OFRA Highlighters and liquid lippies were the top contenders in our year of best sellers.  With OFRA’s unique formula for both highlighters and liquid lipsticks, they have quickly become fan favorites and beauty influencers go-to’s to complete any makeup look. It was truly a year for...
2017
08
December

Zodiac Holiday Gift Guide

Gift giving is not always the easiest and we’d hate to get a gift for someone we thought they’d like and turns out they end up returning it or exchanging for something else. We want it to be thoughtful and may be of some significance for that person. Have they been complimenting your lipstick every time you wear it? Maybe they’ve been raving about a new trend they want to try. Things like this can...
2017
31
October

Last Minute Halloween Inspiration

  Halloween is creeping around the corner. We’ve got some more inspo from popular Halloween looks we’ve seen all over the internet lately, brought to you by Kate and Mariel on Facebook Live this past Friday! Kates brought us the How To: Recreate Wonder Woman look to life and Mariel has some Beetle Juice inspired makeup going on.   There are a variety of products that can be useful in creating these looks and probably some you...
2017
24
October

OFRA Team Lip Art Challenge

    This past Friday Mariel & Melanie, with assistance from Kate behind the camera, did a Facebook Live stream doing a lip art challenge inspired by Halloween, followed by an awesome giveaway. Both have an art background and while thinking this would be a piece of cake, it quickly became a challenge, but fun to say the least. With so many cool looks that you could achieve with just OFRA products alone, Kate and Gabby joined...
2017
30
September

NOW BACK IN STOCK

It’s soft. It’s smooth. It’s buildable. It’s super pigmented. It's long-lasting. And it's back.   Glow Baby, Glow! Is back for round two and available starting today at 1 pm EST. The three highlighters will be available for $35 each and the long lasting liquid lipstick at $20.   The launch of OFRAxNIKKIETUTORIALS Glow Baby, Glow! collection came and flew by in an instant. Here at OFRA, we’ve been working extra hard to bring back this...
2017
28
September

Make it Stick

  Let's talk magnetic: The newly released Glow Baby, Glow! Collection by OFRA x NIKKIETUTORIALS not only allows your favorite shade of Everglow (including a new enhanced shade) in single compacts but also comes in new packaging. Here at OFRA, we’ve been slowly implementing new changes that we think you will love!     These new highlighters come in brand new magnetic packaging that makes it easy for you to replace and refill with any 10-gram...
2017
07
September

Get Ready to Glow Baby, Glow!

  Your wish. Our command. As requested, NikkieTutorials’s Everglow highlighter is back and available in individual single shades in our new magnetic compacts! Now you can relive the magic from the first edition of the OFRAxNikkieTutorials collab with brand new items. After listening to our customers and Nikkie’s fans, we’ve tweaked the deepest shade in the Everglow highlighter to have a more natural undertone that perfectly compliments deep skin tones, and added a universally flattering...
2017
09
August

Back to School Special Promo!

  Getting back into the swing of things for school can be a rough start. OFRA wants to help you get school-ready with customizing your own personal Pop-Up Palette.  With the flexibility to choose a minimum of six godet pan refills, you’ll earn yourself a free magnetic Pop-Up Palette and still have plenty of room to add on to it! It’s easy to become unorganized and frantic when it comes to your morning makeup routine, especially...
2017
04
August

Fast and Flawless: Back to School Makeup Routine

  Fast and Flawless: Back to School Makeup Routine   Going back to school is either one of two things for students: dreaded or exciting.  Getting back into the routine of getting up early and sitting in class all day can be pretty torturous, and the best way to combat the monotony of a school routine is to create a routine that makes you want to pop right out of bed in the morning.  That...
2017
21
July

How To Enhance Your Favorite Feature With The OFRA Social Media Team

  With the rise of selfies, Instagram and Snapchat, we are constantly reminded that society wants us to look a certain way. Here at OFRA, we embrace what makes us unique and showcase these features! I headed to our Social Media Department to ask the ladies there what they love most about themselves and how they show it off! They've chosen two favorite features and talk about how they enhance them using OFRA. Gabby “To...
2017
07
July

Highlighters

    A Complete, In-Depth Look at the OFRA Highlighter Collection with Swatches   Our Highlighters are some of our best-selling products, and unsurprisingly so. With a variety of shades to choose from and a smooth, creamy formula created by our special Liquid to Baked Technology and highest grade pearls, there’s a perfectly blinding highlight for everyone. Highlighter shades tend to run in the same tones (peachy, icy, pink, bronzey), so it can be difficult...
2017
17
May

Go-To Makeup with the OFRA Social Team

  Let’s be real. Beauty junkies are always ready to hoard the newest makeup product and never feel their collection is complete (insert Disney Ariel meme here). While you might have an impressive stash, it can get easy to become unorganized and even forget about some of those precious products. It’s a real time-waster having to think about which individual products to throw into your makeup bag to create even the simplest look. What if...