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OFRA Blog — highlighting powder

2017
14
November

Sleighing The Holiday

  The holidays are practically here, and moms probably already started her gift shopping, she just might have to add these two to her list! OFRA is offering two great valued deals this year, and we are so excited to have made these goodies with your pockets (or moms) in mind with the versatility to create multiple makeups looks within each holiday special.   Let’s dive into these amazing deals!    Holiday Glow Palette  ...
2017
03
November

The New Sleigh The Holiday Gift Bag

  The holiday season is upon us. That means long nights, parties to plan, events to get to, food and candy to go through and long lasting makeup is a necessity. Get ready to Sleigh The Holiday with this essential must-have makeup bag that features five hand-selected items picked for all our VIP beauties.   Take a look at the items that made the cut:   Exquisite Eyes Eyeshadow Palette- Our brand new sparkly eyeshadow...
2017
31
October

Last Minute Halloween Inspiration

  Halloween is creeping around the corner. We’ve got some more inspo from popular Halloween looks we’ve seen all over the internet lately, brought to you by Kate and Mariel on Facebook Live this past Friday! Kates brought us the How To: Recreate Wonder Woman look to life and Mariel has some Beetle Juice inspired makeup going on.   There are a variety of products that can be useful in creating these looks and probably some you...
2017
24
October

OFRA Team Lip Art Challenge

    This past Friday Mariel & Melanie, with assistance from Kate behind the camera, did a Facebook Live stream doing a lip art challenge inspired by Halloween, followed by an awesome giveaway. Both have an art background and while thinking this would be a piece of cake, it quickly became a challenge, but fun to say the least. With so many cool looks that you could achieve with just OFRA products alone, Kate and Gabby joined...
2017
30
September

NOW BACK IN STOCK

It’s soft. It’s smooth. It’s buildable. It’s super pigmented. It's long-lasting. And it's back.   Glow Baby, Glow! Is back for round two and available starting today at 1 pm EST. The three highlighters will be available for $35 each and the long lasting liquid lipstick at $20.   The launch of OFRAxNIKKIETUTORIALS Glow Baby, Glow! collection came and flew by in an instant. Here at OFRA, we’ve been working extra hard to bring back this...
2017
28
September

Make it Stick

  Let's talk magnetic: The newly released Glow Baby, Glow! Collection by OFRA x NIKKIETUTORIALS not only allows your favorite shade of Everglow (including a new enhanced shade) in single compacts but also comes in new packaging. Here at OFRA, we’ve been slowly implementing new changes that we think you will love!     These new highlighters come in brand new magnetic packaging that makes it easy for you to replace and refill with any 10-gram...
2017
07
September

Get Ready to Glow Baby, Glow!

  Your wish. Our command. As requested, NikkieTutorials’s Everglow highlighter is back and available in individual single shades in our new magnetic compacts! Now you can relive the magic from the first edition of the OFRAxNikkieTutorials collab with brand new items. After listening to our customers and Nikkie’s fans, we’ve tweaked the deepest shade in the Everglow highlighter to have a more natural undertone that perfectly compliments deep skin tones, and added a universally flattering...
2017
09
August

Back to School Special Promo!

  Getting back into the swing of things for school can be a rough start. OFRA wants to help you get school-ready with customizing your own personal Pop-Up Palette.  With the flexibility to choose a minimum of six godet pan refills, you’ll earn yourself a free magnetic Pop-Up Palette and still have plenty of room to add on to it! It’s easy to become unorganized and frantic when it comes to your morning makeup routine, especially...
2017
04
August

Fast and Flawless: Back to School Makeup Routine

  Fast and Flawless: Back to School Makeup Routine   Going back to school is either one of two things for students: dreaded or exciting.  Getting back into the routine of getting up early and sitting in class all day can be pretty torturous, and the best way to combat the monotony of a school routine is to create a routine that makes you want to pop right out of bed in the morning.  That...
2017
21
July

How To Enhance Your Favorite Feature With The OFRA Social Media Team

  With the rise of selfies, Instagram and Snapchat, we are constantly reminded that society wants us to look a certain way. Here at OFRA, we embrace what makes us unique and showcase these features! I headed to our Social Media Department to ask the ladies there what they love most about themselves and how they show it off! They've chosen two favorite features and talk about how they enhance them using OFRA. Gabby “To...
2017
12
July

Get That Look: Jennifer Lopez

    JLo always has the best red-carpet makeup looks.  This particular one from the 2017 Grammys is a little different from her usual bronzey look, but is the perfect example of how to seamlessly and sophisticatedly incorporate color into your eye looks.  Although the look is smokey, the highlight, lip, and eye colors make it fresh and perfect for summer.  Who knew purple and peach would go so well together?  This look makes for a...
2017
07
July

Highlighters

    A Complete, In-Depth Look at the OFRA Highlighter Collection with Swatches   Our Highlighters are some of our best-selling products, and unsurprisingly so. With a variety of shades to choose from and a smooth, creamy formula created by our special Liquid to Baked Technology and highest grade pearls, there’s a perfectly blinding highlight for everyone. Highlighter shades tend to run in the same tones (peachy, icy, pink, bronzey), so it can be difficult...
2017
22
June

Upcoming Launch: Island Time Summer Collection

  Our summer collection is almost here!  The collection called “Island Time”, as the name suggests, is all about kicking back, relaxing, and basking in the glow of summer.  “Island Time” consists of a lip set with three of our Long Lasting Liquid Lipsticks, a brand-new Highlighter, and three brand-new baked Pressed Blushes!  All the shades are perfect for summer with the golden tone of the highlight, a combination of coral and peachy tones of...
2017
14
June

Graduate in Style

  Happy Grad Season!   If you happen to be graduating soon, congratulations! I’m sure you’ve been wondering about what kind of makeup you want to do for your big day. Hitting a milestone this big deserves a killer look, and let’s not forget about the hundreds of pictures you will look back on from years to come. Trust me, you want to look flawless. Whether you want to go full glam, or just elevate...
2017
19
May

OFRA in ULTA: Snag Your Cult Faves Online

  OFRA in ULTA: Snag Your Cult Faves Online   (photo cred: @ultabeauty) OFRA products have officially made their way to Ulta Beauty online since our big partnership announcement last month! In case you haven’t heard, Ulta now carries a variety of cult OFRA products that are exclusively available online as a part of their prestige cosmetics. Thirty of OFRA’s most popular long lasting liquid lipstick shades, three ultra-pigmented highlighters and some of our other...