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OFRA Blog — New

2019
02
July

NEW PRODUCT ALERT: SELF-MADE BAG

Here at OFRA, we are so proud to be a #Self-Made family-owned company with the ability to create, develop, test, manufacture, and distribute right from our home, in sunny South Florida.  With our one-year rebranding anniversary having just passed, and 4th of July around the corner, we wanted to keep the celebration going and had to bring you Beauties more goodies for you to get your glow up just right!  I introduce to you the...
2019
27
June

OFRA'S 1 YEAR REBRAND ANNIVERSARY

One year ago, OFRA Cosmetics got the ultimate glow up while simultaneously entering more than 500 Ulta retail stores across the nation! As we celebrate one year since the rebrand, it’s the perfect time to reminisce on the history of how OFRA Cosmetics came to be. Pictured: Ofra and David Gaito Ofra Gaito is a therapist and makeup artist who entered the beauty industry in 1979. By 1994, Ofra and David Gaito created their own...
2019
21
May

How To Get Glowy Skin This Summer

  Want Glowy Skin this Summer? We got you! With just over a month left till the start of summer, it’s time for a new primer. New season, New primer. Am I right? The biggest rave right now… dewy skin, and we’ve got you covered! Just launched, our 2 all-new primers are here just in time for that summertime glow. Being that our home is the heart of South Florida, we understand the words “summer...
2019
11
January

NOW LIVE: OFRAXFrancesca Tolot

OFRAXFrancesca Tolot Infinite Collection  The OFRAXFrancesca Tolot Infinite Collection finally launches today! After over a year of perfecting and creating new formulas of products, we couldn’t be more excited to share this collection with you all. What better time and place to launch this collection than at IMATS Los Angeles where Francesca is one of the Pro Makeup Artist who will be performing looks during her master class titled "Francesca Tolot: Master of Color”. This collection...
2019
04
January

OFRAXFrancesca Tolot

  Who is Francesca Tolot? She’s only one of the most sought out professional makeup artists in Hollywood! You may even call her a Master Makeup Artist. Francesca’s work has been seen all over TV and in print for decades. She is known for creating electrifying looks for performers such as Beyonce, Cher, Madonna and models such as Cindy Crawford, Kate Moss and Tyra Banks - and this is just scratching the surface of her...
2018
28
December

Staff Picks for 2018 - Ofracosmetics

As we say goodbye to the last year, our staff reminisce on our favorite posts and pics of 2018! A lot has changed in one year, from completely revamping our brand in our massive “Glow Up” to reaching over 1 Million followers on Instagram. We are so proud of the changes and experiences 2018 has given us, and we want to share our favorite posts with you. Mariel’s favorite picture from June is the rebrand...
2018
13
December

Holiday Look Essentials

Ah yes, the holidays. It finally feels like somewhat of a winter here in South Florida now that it’s dropped below 70 degrees and I think we’re officially ready for all the gatherings, food and gift giving one could do during this season.  While our social team exchanges secret Santa gifts, we also got ready for our holiday office party! I asked the girls what their holiday look essentials were and some other fun questions...
2018
19
October

Winter Heatwave Collection: Part II

You may think it’s too early to start holiday shopping, but when those deal’s start rolling in that’s when you should be getting your hands on items to stock up on before they sell out and to start checking people off your list. I’m guilty of being an early shopper too & proud! Who says you can’t start holiday shopping in October?! Big gifts, small gifts, family and friends, there is something for everyone. With...
2018
12
October

Travel Approved: The OFRA Team Talks Travel Essentials

The OFRA Social Team is packing up and headed to NYC! We’ll be attending Ipsy’s Gen Beauty, with a brand new booth and brand new packaging. We cannot wait to see you Beauties who will be there!  Since we’ll be traveling from our headquarters in Pompano Beach, Florida, we wanted to share our OFRA travel essentials. It’s always a stressful task to pack up your beauty routine when leaving town, but here at OFRA we make...
2018
09
October

NEW PRODUCT ALERT: Winter Heatwave Collection

The holidays are near and OFRA is launching the first half of our Winter Heatwave Holiday Collection TODAY! Yes, that's right, this is only the beginning so stay tuned for even more sneak peaks and products to come. We think you’re going to love it! Start slaying the holiday season early with our Toasted Cashmere and Spiced Velvet Midi Palettes. These midi palettes are perfect for travel wherever the holiday season takes you. Whether it’s...
2018
29
August

Trending Now: Cloud Eye Makeup Looks

The Queen herself Nikkietutorials has plugged into the cultural zeitgeist and slayed the makeup game yet again with this trend that is sweeping across all beauty lovers social media feeds. In her video to announce her new duochrome highlighters, Space Baby and Cloud 9 with OFRA Cosmetics, she created an angelic cloud eye makeup inspired by the makeup artist who started it, @enzi_rengel with inspo from her new Electro Glaze Collection as well. It seemed only...
2018
24
August

4 Different Looks Using the OFRA x NikkieTutorials Electro Glaze Collection

The only other people just as excited about NikkieTutorials intergalactic Electro Glaze Collection are the team members here at OFRA who get to try it out first hand! Our OFRA girls created some looks using the new Cloud 9 and Space Baby highlighters. Some went for a more glam bolder look, to more everyday wearable looks and just fun pops of color. If you follow us on Instagram there was sure to be some BTS sneak...
2018
10
August

NEW AT OFRA: THE BOHO PALETTE

The Free Spirit Palette came in and swept festival season up making it your go-to all over face palette for festival season and beyond with its combination of bright colors and spring/summer vibes all over. Now we’ve brought in her chic sister- the Boho Palette who’s keeping us grounded and is almost guaranteed to be a staple in your makeup collection. We’re feeling warm, earthy tones, hints of mattes and shimmers that is perfect for...
2018
03
August

#FBF: OFRA Cosmetics takes Gen Beauty with Special Guest

Just a mere two weeks ago the OFRA Social Team was heading out to revisit San Francisco for another successful Generation Beauty hosted by Ipsy. Gen Beauty brings together influencers, some of the most passionate fans around and fashion creators alike with top beauty brands and new ones on the come up for a fun-filled weekend featuring all the hottest in makeup, skin care, hair and so much more with free gifts, games, contests to...
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...