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OFRA Blog — Primer

2019
16
August

THE RODEOVERSARY COLLECTION

AND IT IS HERE! The anniversary of our one and only Rodeo Drive Highlighter. It has already been three years since we released this beautiful cosmetic highlighter. This beaming shade is universally flattering, so be ready to glow like the sun, all day or night long! Since our rebrand a year ago, Rodeo Drive has been through it all with us. So listen up Beauties, we have something new coming for you… The Rodeo Drive...
2019
03
July

Your Best Summer Skin

 Summer is THAT time of the year when you don’t want to worry about your makeup melting off your face so you need your skin to become its best self. If you are looking to show off your summer skin, Beauty, here are three simple steps to get your skin glowing and melt-free.    1. CLEANSE YOUR SKIN One of the most important steps to achieving healthy, glowing skin is to make sure you...
2019
21
May

How To Get Glowy Skin This Summer

  Want Glowy Skin this Summer? We got you! With just over a month left till the start of summer, it’s time for a new primer. New season, New primer. Am I right? The biggest rave right now… dewy skin, and we’ve got you covered! Just launched, our 2 all-new primers are here just in time for that summertime glow. Being that our home is the heart of South Florida, we understand the words “summer...
2018
01
May

Five Minutes to Flawless: Makeup for Moms On the Go

Moms know all about multitasking- it’s a big part of their everyday lives! Whether they’re working or stay-at-home moms, they always have their hands full with a million different responsibilities.  Makeup, of course, is not a priority of the long list of things to do, but putting on makeup in the morning is a nice way to take time out of the day that is solely for the purpose of pampering! Here’s a step-by-step routine...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
18
January

Taking on the New Year

  Every year we get sucked into the craze of the holidays and then decide we can make up for everything once the new year arrives. “A fresh start,” we tell ourselves, “this is my time!” and it very well can be if you push yourself to accomplish whatever goals and resolutions you set up for yourself. Some people go full throttle, wake up 5am, hit the gym for a work out, make their morning...
2018
09
January

New Year, New Skin!

  The all-new OFRA skin care has just launched today, and we are excited to announce the new additions to the skin care fam. Our three new products include the Energizing Elixir, which is a prepping solution that recharges the skin, the Perfecting Elixir, which acts as a toner and micellar water, and the Cool as a Cucumber moisturizing and mattifying all-in-one primer. Each of which will be essential for maintaining hydrated skin through the...
2018
08
January

What's New at OFRA

  What better way to bring in the new year than with new skincare from OFRA? You may have seen us sneak peeking these items on snapchat and Instagram asking what your thoughts were so we're here to spill the tea! It’s only fitting that we bring you the news on National Winter Skin Relief Day. As temps drop, skin care routines become even more personalized as many of us range from normal, to dry, to...
2017
30
November

How to Convert Any Eye Look to Fit Your Eye Shape

Hooded, rounded, mono-lid, almond: these are just a few of the many different eye shapes that exist. It’s crazy to think that there are so many different eye shapes, but these differences make makeup even more exciting and dynamic because it allows us all to customize looks in order to make them our own. With that in mind, have you ever watched a tutorial, followed it step-by-step, and have it come out looking a little...
2017
04
August

Fast and Flawless: Back to School Makeup Routine

  Fast and Flawless: Back to School Makeup Routine   Going back to school is either one of two things for students: dreaded or exciting.  Getting back into the routine of getting up early and sitting in class all day can be pretty torturous, and the best way to combat the monotony of a school routine is to create a routine that makes you want to pop right out of bed in the morning.  That...
2017
14
July

Modernizing Swingin’ 60s Mod Makeup for Summer

The sixties were a revolutionary time, especially when it came to makeup.  Due to this period of experimentation, the sixties were filled with some of the most intriguing makeup looks of the twentieth century.  After years of fairly bland, manicured makeup that consisted of thin brows, powdered faces, and red lips, the sixties widened the world of makeup by adding pops of color and graphic design into the mix.  There were the good looks of...
2017
20
June

Summer Approved Makeup

  Summer officially starts this week and here in South Florida, we’ve already begun to experience the 90 degree weather on a regular basis (and of course some rain fall too!). It can be tough finding the perfect makeup routine when you have to be more conscious of your makeup potentially sliding off and melting away throughout the summer days; trust us- we know!   Whether kicking it poolside with friends, laying out by the...
2017
14
June

Graduate in Style

  Happy Grad Season!   If you happen to be graduating soon, congratulations! I’m sure you’ve been wondering about what kind of makeup you want to do for your big day. Hitting a milestone this big deserves a killer look, and let’s not forget about the hundreds of pictures you will look back on from years to come. Trust me, you want to look flawless. Whether you want to go full glam, or just elevate...
2017
19
May

OFRA in ULTA: Snag Your Cult Faves Online

  OFRA in ULTA: Snag Your Cult Faves Online   (photo cred: @ultabeauty) OFRA products have officially made their way to Ulta Beauty online since our big partnership announcement last month! In case you haven’t heard, Ulta now carries a variety of cult OFRA products that are exclusively available online as a part of their prestige cosmetics. Thirty of OFRA’s most popular long lasting liquid lipstick shades, three ultra-pigmented highlighters and some of our other...
2017
11
May

Spring 2017 Pantone Fashion Color Report: Featuring our NEW Pop-Up Palette™!

    Every seasonal change provides its own unique inspiration for artistic industries to create their next big idea. The design, fashion and beauty industries alike draw creativity from the Pantones color report, a seasonal report on trending new hues. The spring 2017 report contains 10 diverse shades from bright and vivid to more down to earth cool tones. The chosen colors resemble a mix of both nature and the spring fashion runways.    ...