Skip to main content

OFRA Blog — Rodeo Drive Highlighter

2019
16
August

THE RODEOVERSARY COLLECTION

AND IT IS HERE! The anniversary of our one and only Rodeo Drive Highlighter. It has already been three years since we released this beautiful cosmetic highlighter. This beaming shade is universally flattering, so be ready to glow like the sun, all day or night long! Since our rebrand a year ago, Rodeo Drive has been through it all with us. So listen up Beauties, we have something new coming for you… The Rodeo Drive...
2019
10
January

BEST IN BEAUTY

This past year was all about that glow. It’s no wonder that our top ten best selling products of the year include all highlighters! With a range that includes a highlighting shade for everyone and the versatility to combine and mix shades, OFRA highlighters have become a cult favorite over the years. Last year Rodeo Drive was our top seller and it has now dropped to fourth place with Everglow as our number one highlight!...
2018
07
September

Ulta's 21 Days of Beauty!

If you’re into all things beauty you probably have been on top of Ulta’s biggest beauty event of the year- 21 days of beauty. With up to 50% off on some of your favorite brands we hope you have your calendar marked for OFRA’s online deal with Ulta. Starting tomorrow, September 8th, you can get 50% off select highlighters online only at ulta.com. Get lit year round with our super pigmented, holy grail favorites: Rodeo...
2018
25
April

What's Better Than Big? MINI.

  What’s better than big? MINI. We are loving our brand new mini highlighters that are perfect to toss in your purse or makeup bag and can be taken with you on the go. But did you know they also come as godets? I’m sure you’re thinking, “what is a “godet”? A godet is a refillable pan of makeup without the compact. Godets are perfect for our professional palettes that all have a magnetic system...
2018
17
April

ALL NEW! MINI Highlighters

  Remember that one time we gave away free Mini Blissful Highlighters with purchase of $25 or more? Well, they are back and part of our permanent collection! You can now take your glow- to- go with ‘Gram faves Blissful, Rodeo Drive, and Pillow Talk with compact mirror included, for your touch-ups or added glow wherever you’re headed.   Hit highlighter nirvana in this soft pearl pink shade   Take a spin in this universally...
2018
06
April

Wedding Season Essentials + Tips!

Spring is in the air, and so is the love. Tis the season for festivals, but even more so- weddings. Now there are a lot of factors that go into wedding planning and with tools like planner apps and Pinterest where you can create boards for just about anything and search millions of ideas, it’s no wonder 68% of millennial women are using it to help them this wedding season. (This beautiful bride is wearing...
2018
22
March

8 Inspiring Festival Eye Looks

    As you all already know, festival season is here and it’s officially spring, yay! This is probably one of the best times of the year and definitely turns our creativity up a notch. One of our favorite products to rock this season, and a festival essential, is our Fixline Eyeliner Gels. They come in an array of colors and will last through the entire day of festival activities. This smudge-proof formula glides on...
2018
16
March

Festival Makeup Essentials

  Now that we’ve got your 2018 festival lineup in check, let’s talk visuals- there’s no better time to whip out that crazy lip color, all the glitter you can imagine, gems, wigs, fringes and all. We’re pulling out all the stops this year. Here are some of our favorite makeup essentials to complete any festival look:   NEW: Free Spirit Palette- create everything from sultry glam to colorful and bold, this palette has everything...
2018
12
March

The Free Spirit Palette

  With the renewing and refreshed energy Spring brings, we’re ready to shed layers (pun intended) and bring this revitalized spirit into the warmer seasons. With our upcoming launch of our Free Spirit Palette approaching, we’re encouraging you to express yourself & show off who you are. (photo by @angelamarytanner)   The Free Spirit Palette launches March 20, 2018, at 1 pm EST, a $190 value retailing for only $79. This palette features full face...
2018
14
February

Valentines Day Favorites

On Wednesdays we wear pink. At least for Valentines Day we do! Here at the OFRA Cosmetics Headquarters we were pink inspired by clothing, makeup & even skin care. While a few of our social media team members who came in with a pink outfit and the makeup to match, some opt for more of a casual fit with their valentines inspired makeup making a bolder statement. One of our team members even went as...
2018
05
February

4 Valentines Inspired Makeup Looks

  Our newly launched Me, Myself, & I Collection is giving us all the feels. Anticipating the use of our new products, the OFRA team was feeling inspired to create looks we’d wear for Valentine’s Day or any occasion. Here are four different ways to use our new collection and hopefully these looks will help inspire you too, for whatever festivities you may be indulging in.   “I'd wear this look to Rocco's Tacos for...
2018
31
January

Into the Collection: Me, Myself, & I

Me, Myself, & I  Valentines Day Collection features some of our best-sellers and most loved items. If there were any time to treat yourself, it would be now! Show yourself a little extra TLC with this collection of goodies made up of our new Feelin’ Myself Highlighter Palette, full-sized highlighter compact in the newest shade Pillow Talk, our Long Lasting Liquid Lipset featuring our newest shade Unzipped, and the ultimate pampering necessity- our Pink Edition...
2018
26
January

New Launch Alert: Me, Myself, & I Collection

The secret is out! We’ve been hinting throughout the last few weeks the launch of our Valentine's day collection officially named the “Me, Myself, & I” Collection. Valentine's day is all about the love, and who better to love you, than you?! Indulge in some new treats and some of our most loved items.     Within this collection will include one Long Lasting Liquid Lipset with already existing shades Santa Ana and Mina and...
2018
03
January

OFRA's Top 10 of 2017

  2017 was one for the books. There have been many noteworthy trends and as we look back at the year with amazing collaborations and launches it's no wonder the OFRA Highlighters and liquid lippies were the top contenders in our year of best sellers.  With OFRA’s unique formula for both highlighters and liquid lipsticks, they have quickly become fan favorites and beauty influencers go-to’s to complete any makeup look. It was truly a year for...
2017
28
December

The Best and Worst Trends of 2017

    This year came in fierce and has almost blown right past us. What a year! Am I right? From some of the most loved trends to some of the worst we have seen, (nostril hair extensions? Yuck!). We’re giving you a roundup of some of our faves from over the year and just to balance it out, some of our unloved ones too. Worst of 2017: Unicorn Everything- enough with the unicorn looks!...