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OFRA Blog — Trends

2019
02
October

#OFRABeauties September Round-Up

Every weekend we feature our #OFRABeauties on our Instagram Stories. We love seeing your looks so much we decided to bring them over to the blog. This month our Beauties were lighting up their feeds with OFRA Highlighters such as Space Baby, Glazed Donut, Rodeo Drive, Star Island, & Beverly Hills. Scroll through our September #OFRABeauties round-up feed and check out some of these starry looks! View this post on Instagram ❁ ASTER ❁ have you...
2019
30
August

OFRA X Euphoria

Hey, Beauties! If you have been using social media, then you have definitely seen the colorful, sparkly makeup looks everywhere from the new TV series Euphoria on HBO. All the looks that have been recreated and inspired by the show and characters are so unique, and have inspired our team to try them out ourselves! Here are some of the looks we recreated and a few of our own renditions using some of our favorite...
2019
13
August

MAKEUP TIPS & TRICKS FOR GLASSES WEARERS

 I have been using glasses since I was six and that has never stopped me from rocking makeup. However, I know wearing glasses can be a little tricky when deciding the best way to do your makeup since you have to consider the shape and color of the frames, but there are plenty of tips and tricks I have for you beauties, so if you wear glasses, this is the blog post for you!  The...
2019
10
January

BEST IN BEAUTY

This past year was all about that glow. It’s no wonder that our top ten best selling products of the year include all highlighters! With a range that includes a highlighting shade for everyone and the versatility to combine and mix shades, OFRA highlighters have become a cult favorite over the years. Last year Rodeo Drive was our top seller and it has now dropped to fourth place with Everglow as our number one highlight!...
2018
28
December

Staff Picks for 2018 - Ofracosmetics

As we say goodbye to the last year, our staff reminisce on our favorite posts and pics of 2018! A lot has changed in one year, from completely revamping our brand in our massive “Glow Up” to reaching over 1 Million followers on Instagram. We are so proud of the changes and experiences 2018 has given us, and we want to share our favorite posts with you. Mariel’s favorite picture from June is the rebrand...
2018
13
December

Holiday Look Essentials

Ah yes, the holidays. It finally feels like somewhat of a winter here in South Florida now that it’s dropped below 70 degrees and I think we’re officially ready for all the gatherings, food and gift giving one could do during this season.  While our social team exchanges secret Santa gifts, we also got ready for our holiday office party! I asked the girls what their holiday look essentials were and some other fun questions...
2018
07
December

Ofra’s Winter Must-haves

Ofra is an expert when it comes to skincare and makeup, so her input is extremely valuable to us and we love to know what her current favorites are and what she's loving as the seasons change. Today, Ofra shares her Winter must-haves with us and sharing is caring, so we're here to share them with you all too! With so many different colors to choose from when it comes to eyeshadows, Ofra has selected a...
2018
29
November

10 Easy Steps to Holiday Glam

This look is perfect for someone who has an office holiday party or family gathering to go to but is in a rush or needs to turn their day look into a night look. Melanie already had foundation and concealer on before starting this look, and she amped it up with the following steps below:   Ready to get this easy holiday look? Shop the items Melanie used below to create your go-to special occasion makeup. Get a...
2018
12
October

Travel Approved: The OFRA Team Talks Travel Essentials

The OFRA Social Team is packing up and headed to NYC! We’ll be attending Ipsy’s Gen Beauty, with a brand new booth and brand new packaging. We cannot wait to see you Beauties who will be there!  Since we’ll be traveling from our headquarters in Pompano Beach, Florida, we wanted to share our OFRA travel essentials. It’s always a stressful task to pack up your beauty routine when leaving town, but here at OFRA we make...
2018
09
October

NEW PRODUCT ALERT: Winter Heatwave Collection

The holidays are near and OFRA is launching the first half of our Winter Heatwave Holiday Collection TODAY! Yes, that's right, this is only the beginning so stay tuned for even more sneak peaks and products to come. We think you’re going to love it! Start slaying the holiday season early with our Toasted Cashmere and Spiced Velvet Midi Palettes. These midi palettes are perfect for travel wherever the holiday season takes you. Whether it’s...
2018
01
October

7 Fall Essentials Recommended by Ofra

Last Friday, Ofra herself got pampered on Facebook Live while co-worker Daniela did her makeup with some of her current favorite products. Fall is all about the deeper colors we dream about using in the summertime, including rich berry, and earthy tones. We'll take this as an excuse to break into the bold and glam looks to match the season and the holiday season trailing right behind it. You can watch the Facebook Live here...
2018
14
September

Top 5 Best-Sellers of the Week

Here at OFRA, we’re all about that glow, and there’s no doubt that our OFRA Beauties are too! With the restock of our Glow Up Highlighter Palette, it’s no wonder that this is our best seller of the week. Check out our top 5 below for all your highlighting needs that everyone is loving! Head on over to our highlighters collection page and grab the glow that's perfect for you! Which of these beaming highlights is...
2018
13
September

NYFW Spring '19 Makeup Trends

Season after season, the crowds swarm to the nation’s largest hub for arts and fashion to catch trends in the making. NYFW brings innovation from every angle, including our personal favorite: makeup. Here are just a few of our favorite high-fashion makeup looks we pulled from Harper’s Bizarre and how you can get the look with OFRA Cosmetics. Bright-Eyed & Brighter Blush The first step to getting this flush-focused spring look is to get your...
2018
29
August

Trending Now: Cloud Eye Makeup Looks

The Queen herself Nikkietutorials has plugged into the cultural zeitgeist and slayed the makeup game yet again with this trend that is sweeping across all beauty lovers social media feeds. In her video to announce her new duochrome highlighters, Space Baby and Cloud 9 with OFRA Cosmetics, she created an angelic cloud eye makeup inspired by the makeup artist who started it, @enzi_rengel with inspo from her new Electro Glaze Collection as well. It seemed only...
2018
30
July

The OFRA Cosmetics Glow Up

June 27th, 2018 Marked as the day OFRA Cosmetics re-branded and glow'd up!   “We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is...