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The OFRA Cosmetics Glow Up

June 27th, 2018

Marked as the day OFRA Cosmetics re-branded and glow'd up!


We outgrew our image and needed to change the vision of our business. It didn’t feel like our current branding suited what we wanted OFRA to represent anymore. As a team, we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is not generic and represents the unique OFRA image, mood, and style.

-Ofra Gaito, President of OFRA Cosmetics


With our successful rebranding party hosted in Miami at the Perez Art Museum, beauty influencers, distributors, employees, and guests celebrated a new era of OFRA while also looking back to see how far we have come. Take a look below at some of the photos of our OFRA timeline displayed at the museum.

With this glow up we were also able to celebrate OFRA’s repositioning bringing the brand directly into the hands of makeup lovers as we simultaneously enter 400+ Ulta retail stores across the nation for the first time. You are now able to shop at an Ulta near you and pick up your favorite items such as our highlighters and long lasting liquid lipsticks.

Check out the full recap of the OFRA Cosmetics rebrand party and spot some of your favorite beauty influencers right here:



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