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Press Releases

2021
29
March

OFRA LAUNCHES ANNIVERSARY COLLAB WITH INFLUENCER

FORT LAUDERDALE March 29, 2021 -- OFRA Cosmetics is launching an all-new collab with influencer and author, Samantha March. This is Samantha’s second time collaborating with OFRA; in 2019 she became the first creator to be offered her own collection after participating in Project Influencer. Following the successful launch of her first collection in 2020, at the beginning of the pandemic, this next collection lets the makeup lover shape their own story. By Samantha March...
2021
24
February

OFRA LAUNCHES ALL-NEW OFRA HIGHLIGHTER

FORT LAUDERDALE February 22, 2021 -- OFRA Cosmetics is launching an all-new highlighter with collaborator Steph Toms. Steph Toms, a Youtuber, and influencer is known for her makeup tutorials, reviews, clothing hauls, and of course her love of highlighter. This all-new shade, Milk & Cookies,  is the perfect duo of icy and champagne to create a signature glow.  Steph Toms describes her experience creating the collaboration: It’s finally here! My first ever collaboration with the...
2021
23
February

OFRA LAUNCHES NEW FACE CATEGORY AND LIQUID BLUSH

FORT LAUDERDALE February 1, 2021 -- OFRA Cosmetics is launching an all-new face category. A combination of blush and bronzer made Liquid-to-baked like their most sought after highlighters, the Blushzer, brings warmth, radiance, and a pop of color to the face, all in one formula. Along with this, OFRA is launching liquid blushes that are all apart of the Ride or Die Collection.  Cheek products bring life to the face, which makes them a must...
2021
11
February

OFRA LAUNCHES BRAND NEW FACE PALETTE WITH SUBSCRIPTION-BASED BEAUTY BOX

FORT LAUDERDALE January 1, 2021 -- OFRA Cosmetics is launching a new mini face palette that was curated for beauty subscription box company, Boxycharm. This palette will be sent to over 150K subscribers and launch simultaneously on ofracosmetics.com.  Good to Go includes a full-face of products with everything from highlighters, to blush, to shadow in an easy to carry, magnetic, and refillable palette. Every shade has been created with Liquid-to-baked tech that gives the ultimate...
2020
19
October

OFRA LAUNCHES HOLIDAY 2020 COLLECTION

  FORT LAUDERDALE October 19, 2020 -- OFRA Cosmetics is launching its 2020 holiday assortment with all-new full size and mini sets, plus larger assortments including full-face portfolios. The Holidays 2020 Collection celebrates moving forward into a new year and sharing something we love with our family members that will hopefully set them up for a brighter 2021.  The Holidays 2020 Collection includes an all-new format mixed face palette, Mini Mix, with everything glow from...
2020
12
August

OFRA LAUNCHES FIRST-EVER BODY HIGHLIGHTERS

  FORT LAUDERDALE August 21, 2020 -- OFRA Cosmetics is launching an all-new body highlighting shimmer lotion. This lightweight, non-greasy formula gives an all-over radiance that brings skin to life. It is available in three shades to add a hint of color or ultra glowiness. Dew the Dew Body Highlighters satiates your need for shine from the shoulders to the arms and the legs. Add this shimmer to your everyday wardrobe for summertime skin all year...
2020
14
July

OFRA LAUNCHES NEW COLLAB

  FORT LAUDERDALE July 29, 2020 -- OFRA Cosmetics is launching an all-new Long Lasting Liquid Lipstick trio created in collaboration with Beauty Reviewer JenLuvsReviews. For Jen creating this collab was not just about her love for OFRA’s liquid lipstick and personally aligning with the brand. She wanted to create something that would enhance a makeup wardrobe in more than one way. Jen describes the collab in her own words: OFRA has been one of...
2020
04
July

OFRA LAUNCHES ALL-NEW PRO EYESHADOW PALETTES

FORT LAUDERDALE July 2, 2020 -- OFRA Cosmetics is launching an all-new Pro Eyeshadow Palette to extend the Pro Palette Collection. Summer Edit brings together light and bright warm tones with a bronzey essence. This palette ignites summer passion for vacays and brunches with peaches and golds. Pair Summer Edit with the newest cheek palette, Sweet Electric, which includes all shimmer shades for cheeks that embody an all-year summer. Summer Edit Pro Eyeshadow Palette $99 Sunny...
2020
16
June

OFRA LAUNCHES MORE HIGHLIGHTER INSPIRED EYESHADOW PALETTES

FORT LAUDERDALE June 16, 2020 -- OFRA Cosmetics is launching the next two eyeshadow palettes from the Inspired Collection. This collection features eyeshadow palettes inspired by and featuring our best-selling and most adored highlighter shades. The summer sizzle is upon us and so are longer days to brighten up with pops of color and warm bronzey looks. Beachside and Getaway epitomize summertime fun featuring Star Island (warm ivory) and Bali (peachy gold). Each palette brings...
2020
20
April

OFRA LAUNCHES ALL-NEW SECOND BAKED EYESHADOW PALETTE

FORT LAUDERDALE April 20, 2020 -- OFRA Cosmetics’ successful launch of its first liquid-to-baked eyeshadow palette, Glitch, has sparked a love for all metallic palettes. Keeping with all shimmers and still inspired by the makeup looks of the 2000’s, Glitch 2000, has 9 new liquid-to-baked shades, this time including warm, neutral, and jewel-toned metallics. The Glitch 2000 Palette reminisces with pop star shades in smokey sparklers and teenage TV queens that loved the color on...
2020
20
March

OFRA LAUNCHES NEW COLLAB WITH INFLUENCER

FORT LAUDERDALE March 20, 2020 -- OFRA Cosmetics is launching an all-new collab with influencer and author, Samantha March. This is Samantha’s second time collaborating with OFRA; in 2019 she was the first to launch Project Influencer by curating her favorite OFRA product into a special edition item along with two other bloggers. With the successful outing of this launch and her growing relationship with OFRA, it was time to expand and do a full...
2020
14
February

OFRA LAUNCHES HIGHLIGHTER INSPIRED EYESHADOW PALETTES

FORT LAUDERDALE February 14, 2020 -- OFRA Cosmetics is launching all-new eyeshadow palettes inspired by our best-selling and most loved highlighter shades. To kick-off the season of love, Sweet Dreams and Galaxy are filled with endless ethereal looks featuring Pillow Talk (soft pearl pink) and Neptune (icy lavender). Each palette has 4 all-new shades that bring out the essence of the highlighter shade in the center, to create everything from monochromatic looks to single washes...
2020
12
February

OFRA RELAUNCHES LIQUID EYESHADOWS

FORT LAUDERDALE January 26, 2020 -- OFRA Cosmetics is relaunching its one step eyeshadow potion, Bo$$y Eyes. You’ll be the CEO of your glam with this easy to use makeup bag wonder that is a worthy product for any routine because of its flexibility. Whether your routine is lip balm and go, the five-minute face, or super glammed up every liquid eyeshadow shade is one swipe away from added shine.   Bo$$y Eyes are liquid metallic...
2020
01
January

OFRA LAUNCHES ALL-NEW MILLENNIUM EYESHADOW PALETTE

FORT LAUDERDALE January 1, 2020 -- OFRA Cosmetics is launching its first all liquid-to-baked eyeshadow palette inspired by nostalgia for what used to be IRL only. The Glitch Palette reimagines and takes its name from the Millennium glitch that never happened, Y2K. All the shades in the palette are shimmery and cool-toned and match the holographic exterior of the first OFRA 9-piece cardboard palette. The Glitch Palette and all of the colors are perfectly curated...
2019
05
November

OFRA LAUNCHES ALL-NEW FULL FACE PALETTE

FORT LAUDERDALE November 6, 2019 -- OFRA Cosmetics is launching a carefully curated follow up to last year’s breakout palette, Boho. The Soul Palette has all of the warmth and bronzey essence of Boho with even more to glow about. OFRA collaborated with PRO MUA’s to create this palette, which features 3 highlighters (the most ever in a face palette), including one of OFRA’s most recent highlighters made with Youtuber Talia Mar, Soho, plus an...