Press Releases -Ofra Cosmetics

2019

01

September

OFRA LAUNCHES COLLAB WITH IPSY CREATOR

by Paula Toldeo

FORT LAUDERDALE August 31, 2019 -- OFRA Cosmetics is launching its first-ever collab with an IPSY Creator and Youtuber, Madison Miller. OFRA has had a long-standing relationship with IPSY and has appeared in the company’s subscription-based Glam Bag for several years. Thanks to this partnership, creating an exclusive collab with one of their beauty influencers was the perfect next step. Madison, who is known for her “BFF-style” hauls, unboxings, and vlogs on her YouTube channel,...

2019

16

August

OFRA Celebrates Anniversary of Fan-Favorite Highlighter

by Paula Toldeo

FORT LAUDERDALE August 16, 2019 -- OFRA Cosmetics launched its ubiquitous highlighter, Rodeo Drive, exactly three years ago today. To celebrate this fan-favorite highlighter that grazes cheekbones across the globe, OFRA has created a special edition assortment of Rodeo Drive infused products for the passionate glow-getter. The entire line has been created with the Rodeo Drive pearl for the intensity and maximum glow that has become synonymous with the highlighter. Rodeo Drive Face &...

2019

23

July

OFRA Launches All-New Summer Must-Haves

by Paula Toldeo

FORT LAUDERDALE July 23, 2019 -- OFRA Cosmetics is bringing summer all year round with this launch of easy and breezy packing list go-to’s. OFRA has reimagined its Island Time Collection with an all-new palette that includes all of the original shades plus a glowy fuschia, Cosmo. With a full-sized mirror and a sturdy outer shell, easily remix or refill shades in this completely magnetic palette that slides right into your carry on. Sipping Mai...

2019

20

June

OFRA Launches All-NEW Liquid Liner Pen

by Paula Toldeo

FORT LAUDERDALE -- OFRA Cosmetics is launching its next long-lasting formula that doesn’t do drama. Creating the perfect cat eye is one of makeup’s greatest mysteries and proves difficult even for the most seasoned makeup lover. It’s all about the flick with this all-new liquid liner, Verified, that is flexible enough to create bold wings or an inky tightline in a water- and smudge proof formula. Verified, the drama proof liquid liner, with a...

2019

19

June

OFRA Launches All-New Influencer Skin Care Collab

by Paula Toldeo

FORT LAUDERDALE May 28, 2019 -- OFRA Cosmetics is bringing summer skin back in collaboration with YouTube Influencer, Talia Mar. Talia has been sharing her OFRA favorites with her followers for years including highlighters, liquid lipsticks, and most loudly her skin care must-haves. That made her the perfect person to create a full routine of skin savers that are easy to use and multi-tasking. The Talia Mar London Collection is a Talia-approved and created...

2019

19

June

OFRA Launches All-New Illuminating Primers

by Paula Toldeo

FORT LAUDERDALE -- OFRA Cosmetics is ready to launch two all-new illuminating primers that don’t over-dew it. Known for shook-inducing glow, OFRA created these primers that would catch the light without making the skin too oily or greasy. Northern Lights, a light-reflecting glow and Rays of Light, a bronzy illuminator, diffuse imperfections and dry down to a satin finish while remaining slightly tacky for the perfect makeup base. With Northern Lights, apply a...

2019

19

June

OFRA Launches All-New Lip Category

by Paula Toldeo

FORT LAUDERDALE -- OFRA Cosmetics is ready to launch an all-new lipstick category with a hybrid between a lipstick and gloss formula. After the success of the OFRA Long Lasting Liquid Lipstick, that’s formula is unlike any other matte long-lasting lipstick on the market because of its comfort and high-quality ingredients that don’t stain the lip, this new category shines as much as it lasts. Flexi Slick has all of the long-lasting and pigment...

2019

19

June

OFRA Launches New Self-Love Collection for Valentine’s Day

by Paula Toldeo

FORT LAUDERDALE -- OFRA Cosmetics is celebrating the season of love with a collection that takes care of itself. To: Me expresses self-love. Whether you are single or taken, stick by your side with this collection of “it takes just a few minutes to feel good” products. Plan your next Self-Care Sunday marathon or flaunt what you have for yourself on your next night out in this assortment: Feelin’ Myself Midi Palette Beam...

2019

19

June

OFRA Launches New Collaboration with Celeb Makeup Artist

by Paula Toldeo

FORT LAUDERDALE January 11, 2019 -- OFRA Cosmetics is splashing into 2019 with an all-new collaboration with Master Makeup Artist, Francesca Tolot. Known for her unique color combinations, this marks Francesca’s first signature collection. While for OFRA it was the perfect collab to blend together its history in the Pro MUA world and its crossover to social media darling with the support of influencers like NikkieTutorials and KathleenLights. Francesca has created electrifying looks for...

2019

19

June

OFRA Launches Holiday Must-Haves 2018

by Paula Toldeo

FORT LAUDERDALE -- OFRA Cosmetics is launching an all-new holiday collection that brings the heat to winter. The holiday spirit is universal, and no matter what your family tradition is, staying home, going on vacay, playing in the snow or soaking up the sun on an exotic beach, the Winter Heatwave is about celebrating traditions no matter where you are. If are packing up to visit family, traveling, or just going from holiday party...

2019

18

June

NikkieTutorials Creates All New Highlighters with OFRA

by Paula Toldeo

FORT LAUDERDALE August 21, 2018 -- OFRA Cosmetics and beauty influencer, NikkieTutorials, are back together again with more awe-inducing highlighters. For this third collaboration, NikkieTutorials wanted an all-new experience for her “Glow Babies.” Something that is not your typical highlighter, but is still created with the OFRA “melts into your skin” formula that is a cult fave. Electro Glaze is that new wave glow. “These highlighters are out of this world,” says Nikkie. OFRA’s...

2019

18

June

OFRA Launches New Liquid Lipsticks And Highlighter In All New Packaging

by Paula Toldeo

FORT LAUDERDALE, June 2018 -- Set to launch later this month, OFRA will be entering an all new consumer-driven phase with a reimagined brand identity. The OFRA Glow Up speaks to the beauty enthusiast who is confident in their style. Always looking to evolve their glam so that it is never just another routine. They are Perfecting beauty. Every day. Along with an all-new e-commerce site, packaging, and collateral, OFRA Cosmetics will be launching...

2019

18

June

GLOW UP WITH US! OFRA COSMETICS IS RELAUNCHING

by Paula Toldeo

OFRA, social media star, rebrands with all new logo, packaging, and beauty influencer event OFRA Cosmetics is putting the beauty world on notice with all new branding launching June 27th. From logo, to packaging, to e-commerce, to social imagery, OFRA has hit reset. The best way to present this versatile and progressive new image? A soiree in Miami. OFRA is hosting its team, distributors, and top beauty influencers at a museum. OFRA...

2019

18

June

OFRA Launches New Highlighter Palette

by Paula Toldeo

The word ‘glow’ has become synonymous with the OFRA brand. There isn’t an adjective--heavenly, dreamy, perfect--that hasn’t been used to describe its pigment intensity. OFRA highlighters deliver luminosity in a liquid-to-baked powder that never looks powdery and outshines the rest. Our NEW concept palette, Glow Up, is filled with “can’t wait to swatch” highlighters. Eponymous with our rebrand, the Glow Up Palette gives meaning to our goal in evolving the brand: we are still the...

2019

18

June

OFRA ROLLS OUT INTO ULTA RETAIL STORES

by Paula Toldeo

FORT LAUDERDALE, June 22, 2018 -- OFRA Cosmetics will be entering ULTA retail stores across the US on June 24th. This marks OFRA’s first large scale entry into bricks and mortar retail stores in the US, and ushers in a new phase in the brand’s partnership with ULTA. Simultaneously, OFRA will be launching an all new brand identity repositioning itself from a B2B brand, for the Pro Makeup Artist, to a consumer-friendly brand competitive...