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OFRA LAUNCHES COLLAB WITH IPSY CREATOR

FORT LAUDERDALE August 31, 2019 -- OFRA Cosmetics is launching its first-ever collab with an IPSY Creator and Youtuber, Madison Miller. OFRA has had a long-standing relationship with IPSY and has appeared in the company’s subscription-based Glam Bag for several years. Thanks to this partnership, creating an exclusive collab with one of their beauty influencers was the perfect next step. Madison, who is known for her “BFF-style” hauls, unboxings, and vlogs on her YouTube channel, wanted to create an everyday beauty essentials assortment. She loves nudes and shimmers, and this range will have a new “go-to” or “holy-grail” for every type of beauty enthusiast.

Madison Miller describes what it was like to create the collaboration:

It has been a dream come true to collaborate with one of my favorite beauty brands, OFRA Cosmetics! I have been a huge lover of their products since I first started YouTube back in 2015. Back then I never would have imagined that four years later I would be collaborating with them on my own collection! I can't even begin to express how excited I am for everyone to see the OFRA x Madison Miller collection! 

Their liquid lipsticks have always been one of my favorite liquid lipstick formulas and now to be able to create my own shade is truly a dream come true. Same goes for the rest of the products in the collection. I love how versatile each shade is. The highlighters are absolutely stunning and glide on the skin beautifully. The blushes are so pigmented and blend out like a dream. Last but not least, the glosses give the lips such a beautiful high shine finish that makes your lips look so luscious and hydrated! I hope you all love this collection as much as I loved creating it!

Over 3 million members will receive one or more items from this collection in their September IPSY Glam Bag or IPSY Glam Bag Plus. The collection includes 8 all-new items, two blushes, two highlights, two glosses, and one liquid lipstick, of OFRA’s standout formulas in shades created just for Madison.


Miller Squad Midi Palette $35

Swipe right on this BFF palette for your cheeks featuring a dusty pink nude blush and two highlights.

With your favorite brush, apply blush and highlight to the high points of the face to give the appearance of more lifted features and a glowing, radiant complexion. All OFRA pressed blushes and powders can be applied wet or dry for max pigment payoff.

Moondance Highlighter $35

Glide into the night in this pearl highlight with champagne undertones.

Using a fan brush, apply to the high points of the face to give the appearance of more lifted features and a glowing, radiant complexion.

Sea Shimmer Highlighter $35

Your cheeks will glisten in the light in this true rose gold glow.

Using a fan brush, apply to the high points of the face to give the appearance of more lifted features and a glowing, radiant complexion.

Ollie Need Is Love Blush $29

Love never felt so good until your cheeks meet this terracotta peach with a hint of shimmer.

Apply wet or dry with a powder or blush brush to the cheeks. For a sun-kissed look, swipe across the bridge of the nose.

 

Sweet Stuff Blush $29

Drop this dusty pink nude on cheeks for the everyday sweet spot.

Apply wet or dry with a powder or blush brush to the cheeks. For a sun-kissed look, swipe across the bridge of the nose.

Smiley For Riley Lip Gloss $15

Amuse your lips in this shimmery gloss with a hint of peach.

Using applicator, apply in broad strokes over bare lips, or apply in the center of the lip, over lipstick, to add dimension.

Sugarcup Lip Gloss $15

Gloss over your pout with this confection of pink-lavender and golden shimmer.

Using applicator, apply in broad strokes over bare lips, or apply in the center of the lip, over lipstick, to add dimension.

Oh My Ry Ry Long Lasting Liquid Lipstick $20

Dreams do come true in this neutral mauve-pink lippie.

 Using applicator, line lips and use single strokes to fill in lips completely. Let set for several minutes before eating or drinking.   

 

Launching September 1st, 2019, on www.ofracosmetics.com.

About OFRA Cosmetics:

All OFRA Cosmetics’ products are made to order, including the Island Time Palette and Flexi Slicks, and are 100% vegan. No animal testing is done at the OFRA Cosmetic Laboratories. The company prides itself on being cruelty-free and committed members of both PETA and Leaping Bunny.

Founded in 1994, OFRA Cosmetics Laboratories are leading innovators within the beauty industry. Cutting-edge products are manufactured using natural ingredients, such as plant, marine and vegetable extracts, Vitamin C, and organic compounds. While swooned over by celebrities and industry professionals, OFRA is an accessible, affordable brand for every level of beauty consumer. For more information visit http://www.ofracosmetics.com.

About IPSY:

IPSY, the largest beauty subscription in the world, has more than 3 million active members and has shipped over 1 billion products. IPSY’s signature Glam Bags deliver personalized beauty products that fit each member’s lifestyle. Founded in 2011 with the mission of inspiring everyone to express their unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid community over 25 million strong, more than 160 million product reviews, and more than half a billion content views every month, IPSY has created the ultimate beauty discovery platform. Learn more at http://www.IPSY.com.