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Press Releases

2019
18
June

OFRA Launches New Liquid Lipsticks And Highlighter In All New Packaging

  FORT LAUDERDALE, June 2018 -- Set to launch later this month, OFRA will be entering an all new consumer-driven phase with a reimagined brand identity. The OFRA Glow Up speaks to the beauty enthusiast who is confident in their style. Always looking to evolve their glam so that it is never just another routine. They are Perfecting beauty. Every day. Along with an all-new e-commerce site, packaging, and collateral, OFRA Cosmetics will be launching...
2019
18
June

GLOW UP WITH US! OFRA COSMETICS IS RELAUNCHING

  OFRA, social media star, rebrands with all new logo, packaging, and beauty influencer event     OFRA Cosmetics is putting the beauty world on notice with all new branding launching June 27th. From logo, to packaging, to e-commerce, to social imagery, OFRA has hit reset. The best way to present this versatile and progressive new image? A soiree in Miami. OFRA is hosting its team, distributors, and top beauty influencers at a museum. OFRA...
2019
18
June

OFRA Launches New Highlighter Palette

  The word ‘glow’ has become synonymous with the OFRA brand. There isn’t an adjective--heavenly, dreamy, perfect--that hasn’t been used to describe its pigment intensity. OFRA highlighters deliver luminosity in a liquid-to-baked powder that never looks powdery and outshines the rest. Our NEW concept palette, Glow Up, is filled with “can’t wait to swatch” highlighters.  Eponymous with our rebrand, the Glow Up Palette gives meaning to our goal in evolving the brand: we are still the...
2019
18
June

OFRA ROLLS OUT INTO ULTA RETAIL STORES

  FORT LAUDERDALE, June 22, 2018 -- OFRA Cosmetics will be entering ULTA retail stores across the US on June 24th. This marks OFRA’s first large scale entry into bricks and mortar retail stores in the US, and ushers in a new phase in the brand’s partnership with ULTA. Simultaneously, OFRA will be launching an all new brand identity repositioning itself from a B2B brand, for the Pro Makeup Artist, to a consumer-friendly brand competitive...