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Press Releases

2019
18
June

OFRA Launches New Highlighter Palette

  The word ‘glow’ has become synonymous with the OFRA brand. There isn’t an adjective--heavenly, dreamy, perfect--that hasn’t been used to describe its pigment intensity. OFRA highlighters deliver luminosity in a liquid-to-baked powder that never looks powdery and outshines the rest. Our NEW concept palette, Glow Up, is filled with “can’t wait to swatch” highlighters.  Eponymous with our rebrand, the Glow Up Palette gives meaning to our goal in evolving the brand: we are still the...
2019
18
June

OFRA ROLLS OUT INTO ULTA RETAIL STORES

  FORT LAUDERDALE, June 22, 2018 -- OFRA Cosmetics will be entering ULTA retail stores across the US on June 24th. This marks OFRA’s first large scale entry into bricks and mortar retail stores in the US, and ushers in a new phase in the brand’s partnership with ULTA. Simultaneously, OFRA will be launching an all new brand identity repositioning itself from a B2B brand, for the Pro Makeup Artist, to a consumer-friendly brand competitive...